Vision-IWCE 2012 in Chicago

Rowley Company exhibited at Vision-IWCE 2012 in Chicago April 24-26.  We had a great time meeting customers, sharing products, taking orders (free shipping on orders placed at the show!) and spending time with industry professsionals. 

The photos below show the behind-the-scenes views of our booth and the Rowley team.

Thanks to everyone that stopped by to visit, we love meeting customers face-to-face and learning more about you and your business.

The crates are unpacked and the "shade room" walls are set up.  From left to right, Keith Baranic, Laurie Medford, Susan Woodcock and Scott Rowley.

Bill Taylor, Rowley Company CEO setting up a hardware display for the booth.

Keith Baranic jumped in the crate to help unload the contents. 

Annette Minor is unpacking hardware for the Finestra and Aria displays.

New for 2012, our bedding display, created by Laurie Medford, was updated with bold black, white and silver prints and the added texture of burlap.  We love the touch of bling with Diamond Head nails and a beaded pillow.  Other pillows featured grommets and a faux fur bolster just for fun. 

A close-up of the pillow collection using Rowley Company pillow forms.

Laurie Medford is giving a demo in the Construction Zone; the place to be!

Laurie Medford and Susan Woodcock; co-presenters in the Construction Zone.



The Rowley team; Keith Baranic, Laurie Medford, Annette Minor, Susan Woodcock, Tamara Meyer and Scott Rowley.

Nursery: Before and After

We had great fun working on this project and sharing the steps with you.  If you missed the live webinars you can view the recordings on our website.  Here is the finished room!

Just a reminder of the room before.  See our previous blog posts for more about the process of turning this room into a nursery.  This is the view across the room as you enter, of the window and closet door.

Rendering of the proposed window treatment by Merlyn Corcoran, Minutes Matter Studio

Color blocked grommet draperies. 

Aria metal rod from Finestra Decorative Hardware: Swirl finial

The glider and ottoman were recovered.  A chalkboard was created using chalkboard paint and a frame covered in stripe fabric.

A shelving unit perfect for books and toys from IKEA.

Child size upholstered cube is cute and functional!  A soft and stable spot for little ones to pull up on when learning to walk and a comfy seat for a young child to read or for putting on shoes.  When the baby is no longer a baby, it's a cute footstool.

The changing table pad was recovered and wall art was created by laminating fabric to wooden letters.  FirmaFlex fiberboard was used for the board, making it very lightweight.

The crib is decked out with a patchwork duvet and tailored crib skirt. 

The crib skirt is adjustable with the use of snap tape. When the crib mattress is dropped down, a layer can be removed.

Happy parents Mike and Brittany Williams with their new son, Aiden. 

A big thank you to everyone who helped to make this room possible.

JoAnne Lenart-Weary, The Decorating and Staging Academy

Greenhouse Fabrics

Merlyn Corcoran, Minutes Matter Studio

Rodger Walker, Installation

 Brittany and Mike Williams 

and little Aiden Williams (the star of the show!)

 

Making Color-Blocked Draperies

The nursery makeover continues with a window treatment and decorator JoAnne Lenart-Weary has a great idea!  "Let's treat the window and closet door opening as one". 

The next task is choosing a window treatment style.  This is a boy's room so ruffles and frills are not part of the plan.  The parents also requested that the room be designed so that it would grow-up with their new son and not be too baby-looking for a toddler or first grader. JoAnne and Susan Woodcock, who will be fabricating the window treatment discussed the options.  The decision was made to use three solid color fabrics to create a functional drapery.  Several top treatment ideas were considered such as a cornice or a box pleated valance, but in the end the best option was to use decorative hardware to keep the corner from feeling too crowded.

A grommet drapery heading was chosen because the smaller stack-back will fit into the tight corner between the door and window.  The three fabrics were sewn together for each panel; green, red and blue in equal sections (when cutting add for hems, headings and seams).   In the photo below one of the color-blocked panels is being measured before adding the lining.

 

After the drapery panels are lined and hems and finished the #15 plastic, snap-together grommets from Rowley Company are set into the heading.

 

The draperies will be installed on Aria decorative hardware with a black finish.



You may have noticed that we are using a lot of black as an accent in this room.  Black might not seem like a "baby" color but the use of black in this room helps to balance out the 4 foot by 6 foot chalkboard dominating one wall.  The father-to-be, Mike Williams is a school teacher so he loved this idea!  The chalk board was painted on the wall with special chalk board paint and framed with wood upholstered in the stripe fabric used elsewhere in the room.

Stay tuned for more updates as the nursery continues to be decorated, and join us on April 17 and 19 for two live, webinar presentations showing decorating and fabrication details.  Click here to register: Bringing Home Baby